How we collect, use, and protect your personal data
This Privacy Policy explains how hypertrixa AG ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website or use our e-commerce advertising performance tracking services. We are committed to protecting your privacy and ensuring transparency about our data practices.
hypertrixa AG is the data controller responsible for your personal data. Our registered office is located at Ringstraße 159, 8085 Graz, Styria, Austria. We are registered under company number FN289674a and operate in compliance with the General Data Protection Regulation (GDPR) and Austrian data protection laws.
We collect personal data when you interact with our website, contact us, or use our services. The data we collect includes information you provide directly to us through contact forms, email communications, and service enquiries. This may include your name, email address, phone number, company name, and any messages or information you choose to share with us about your e-commerce advertising tracking needs.
We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, and how you interact with our website. This data collection helps us understand how our website is used and enables us to improve our services.
We use your personal data for several purposes related to providing our e-commerce advertising performance tracking services. The primary use of your data is to respond to your enquiries, provide information about our services, and communicate with you about your business needs. We also use your information to improve our website functionality and user experience.
When you contact us through our website or email, we use your contact information to provide customer support and respond to your requests for information about our tracking solutions. We may also use your data to send you relevant information about our services, industry updates, or important notices related to our business relationship.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
Our website uses various types of cookies including necessary cookies for basic functionality, analytics cookies to understand website usage, functional cookies to remember your preferences, and marketing cookies for advertising purposes. Detailed information about our cookie usage is available in our Cookie Policy.
Under GDPR, we process your personal data based on several legal grounds. When you contact us or request information about our services, we process your data based on legitimate interest in responding to your enquiries and providing customer service. For marketing communications, we rely on your consent, which you can withdraw at any time. When we enter into a contract with you for our services, we process necessary data to fulfil our contractual obligations.
We do not sell your personal data to third parties. We may share your information with trusted service providers who assist us in operating our website and providing our services, such as web hosting providers, email service providers, and analytics services. These providers are contractually bound to protect your data and use it only for the purposes we specify.
We may also disclose your information if required by law, to protect our rights, or in connection with a business transfer or merger. In all cases, we ensure appropriate safeguards are in place to protect your privacy.
Under GDPR and Austrian data protection law, you have several rights regarding your personal data. You have the right to access the personal data we hold about you and request a copy of this information. You can also request that we correct any inaccurate or incomplete data, or delete your data in certain circumstances.
You have the right to object to our processing of your data for marketing purposes and can withdraw your consent at any time where we rely on consent as the legal basis for processing. You also have the right to data portability, allowing you to receive your data in a structured format, and the right to restrict processing in certain situations.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Contact enquiries and communications are typically retained for up to three years to maintain records of our customer interactions. Website analytics data is generally retained for up to two years to help us understand usage patterns and improve our services.
When we no longer need your personal data, we securely delete or anonymise it in accordance with our data retention policies and legal requirements.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption of data in transit, secure hosting environments, access controls, and regular security assessments.
While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your information using industry-standard practices.
As we operate primarily within the European Union, your data is generally processed within the EU/EEA. If we need to transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved mechanisms under GDPR.
Our services are intended for businesses and adults. We do not knowingly collect personal data from children under 16 years of age. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us using the following information:
You also have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) if you believe we have not handled your personal data in accordance with applicable law.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice through our website or direct communication.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data and your privacy rights.